"Video is establishing itself as a new type of 'document' for business, big and small, used inside and outside organizations to pitch an idea, explain a process, or communicate with team members," said Chris Pratley, Corporate Vice President of the Office Media Group, in a blog post announcing the deal. The Google partnership - along with Microsoft's desire to tap into the video creator community - are likely reasons for the Microsoft Clipchamp acquisition, announced on September 7. Clipchamp also had partnered with Google, integrating its video-creation technology with Google Cloud, Google Workspace and Chromebooks. Clipchamp's technology, at some point, will be integrated with Microsoft 365 for consumers, education and business customers, according to Microsoft.Ĭlipchamp already was working with Microsoft as a partner. For an undisclosed amount, Microsoft has acquired Brisbane, Australia-based Clipchamp, a video-editing and creation platform company.
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